DYNAMIC BRANDING
We believe that media brands are different from consumer product brands. They are dynamic and organic. Media brands are characterized by constant change, activity and progress—show by show, daypart by daypart, click by click, platform by platform. That change develops naturally and continuously through the people who make the product every day—programming, marketing, ad sales, distribution. We involve all those brand stakeholders in our process. We call it “Dynamic Branding.”
BRAND STRATEGY PROCESS
For more information on brand strategy and case studies, click here.
Brand Strategy Clients
3Net (Discovery, Sony, IMAX)
A&E
ABC Family
Animax (Global)
AXN (Global)
CBS College Sports
Canal 5 (Mexico)
Canal de las Estrellas (Mexico)
Comcast
Court TV
Discovery Channel
Disney Channel (US & Global)
E! Entertainment Television
Food Network
FS1
FX
FXX
Global (Canada)
Great American Media
Game Show Network
Hallmark Channel
Hallmark Movies & Mysteries
HGTV
INSP
Jetix (Global)
Military Channel
NBC Universo
NDTV (India)
NFL Network
OWN (Oprah Winfrey Network)
Paramount+
PBS Kids Sprout
Playhouse Disney (Global)
Rainbow VOD
SET (India)
SíTV
Showcase (Canada)
SOAPnet
Sony Movie Channel
SporTV (Brazil)
Starz/Encore
Televisa (Mexico)
Toon Disney (International)
truTV
USA Network
Universal Channel
Univision
Viceland