Breaks are where the business of television gets done. They sell our advertising, promote our shows, and brand our channels. With C3 ratings, they have become our primary metric of success. But on-air architecture is often misunderstood and underutilized. Our group’s pioneering work in audience retention helps channels combine programming, advertising, promotion and packaging into a structure that slows break erosion, maximizes commercial and promo GRPs, builds vertical flow, reduces DVR break skipping, and strengthens viewer loyalty.
If you’d like more detailed information about how an on-air media analysis can maximize your channel’s efficiency and effectiveness click here.